1.2 Million Viewers Canelo/Jacobs (DAZN)

Jun 4, 2013
21,772
4,589
Reactions: dkos
Jun 3, 2012
12,348
12,129
Korakuen Hall
Obviously they're still very much in the early growth stage, but yeah those figures are not very promising.

To put the 600k figure for the US into some kind of perspective, Haye-Chisora -- which was on subscription-only BoxNation, a somewhat similar setup but with only boxing content -- got around 250,000 subscribers if I'm remembering correctly. And that was only for the UK.

Canelo-GGG III could play a big part in deciding the future of boxing on DAZN. If that doesn't produce strong numbers, well...
 
Reactions: Mexi-Box
Jun 4, 2013
21,772
4,589
Obviously they're still very much in the early growth stage, but yeah those figures are not very promising.

To put the 600k figure for the US into some kind of perspective, Haye-Chisora -- which was on subscription-only BoxNation, a somewhat similar setup but with only boxing content -- got around 250,000 subscribers if I'm remembering correctly. And that was only for the UK.

Canelo-GGG III could play a big part in deciding the future of boxing on DAZN. If that doesn't produce strong numbers, well...
I was thinking the same that GGG/Canelo: III was their hat trick. If that does poor numbers, it won't be good at all. By the way, what real lucrative fights are there for Canelo at the moment? I mean someone that actually brings fans to the table. Derevyanchenko, Brant, Andrade, and Charlos probably bring negative fans even though they're big fights for hardcore fans. Canelo can carry a PPV, but he seems to hit a bit of a wall with something like 300-700K when he's fighting no-named opponents. I'm not sure if that's what DAZN expected with their huge investment.
 
Reactions: dkos

Slick Ric

Long limousines & jet airplanes
Apr 7, 2015
5,991
2,541
I may have heard wrong, but isn’t it something like $100 to sign up for a DAZN membership to get the fights?
 
Jun 4, 2013
21,772
4,589
I may have heard wrong, but isn’t it something like $100 to sign up for a DAZN membership to get the fights?
You could also pay $29.99 for the one month service. As the article says, they have at least 600K American subscribers. It's tough to calculate anything because DAZN doesn't release numbers. You can either be conservative or generous with calculating the profit from the 600K American viewers. Regardless, I'd imagine 1.2 million worldwide is a horrible number. Popular fighters typically do better than that on free cable channels. On top of that, Canelo's PPV's are usually more expensive. Imagine if all 600K viewers bought the $100 deal and Canelo gets the same numbers against, let's say, Golovkin. I'd have to wonder if DAZN would be shitting themselves at that point.

Anyways, just speculation on my part. I remember we were talking shit about the Mayweather deal until he fought Canelo and Pacquiao and more than made up for the significant investment Showtime made on him.
 

nvs

May 16, 2013
3,475
726
29,90$ a month sounds bit steep.
I thought Dazn is similar with Netflix price range wise. Apparently Dazn also shows other forms of sports too so it becomes more reasonable but i would not see myself subscribing anything that cost 30€ per month. Mobile and broadband plan not included, those i can pay 30€ per month.
 
Jun 3, 2013
694
490
When we talk about worldwide figures where does DAZN stream internationally?

The fight was shown on sky sports in the UK which is the biggest market for boxing in the world behind America.

You can't replace TV though. ESPN are going to realise this soon with their ESPN + app and the UFC. The fucking idiots are paying 10 mil per basic card and have guaranteed the UFC the value 500k buys per ppv card.

At least they can use there TV channels to promote the shit out of it. DAZN don't have anything to help with promotion.
 
Reactions: Mexi-Box
Jun 4, 2013
21,772
4,589
When we talk about worldwide figures where does DAZN stream internationally?

The fight was shown on sky sports in the UK which is the biggest market for boxing in the world behind America.

You can't replace TV though. ESPN are going to realise this soon with their ESPN + app and the UFC. The fucking idiots are paying 10 mil per basic card and have guaranteed the UFC the value 500k buys per ppv card.

At least they can use there TV channels to promote the shit out of it. DAZN don't have anything to help with promotion.
I think someone on another forum said they get the most subscribers from Japan, Canada, and the US. I had no idea ESPN+ did such an awful deal!?

Exactly as you stated, though. ESPN can advertise ESPN+ and all their cards. DAZN doesn't have such luxury. On top of that, I have to wonder how many people really want to pay $100 for a whole year. Most are probably just going to pay for the $20 to watch their fighters' PPV and stop there. There aren't enough hardcore boxing fans that'll want to justify that kind of money.
 
Jun 3, 2013
694
490
I think someone on another forum said they get the most subscribers from Japan, Canada, and the US. I had no idea ESPN+ did such an awful deal!?

Exactly as you stated, though. ESPN can advertise ESPN+ and all their cards. DAZN doesn't have such luxury. On top of that, I have to wonder how many people really want to pay $100 for a whole year. Most are probably just going to pay for the $20 to watch their fighters' PPV and stop there. There aren't enough hardcore boxing fans that'll want to justify that kind of money.
Yeah the ESPN UFC deal is crazy. They bought the multi year rights for what works out at about 400 mil, so ends up an average of about 10 mil per card. Which is mental when you consider at there height HBO boxing was about 4 mil per card.

The ppv model is even crazier. They've paid the UFC the value of 500k buys. Now that's obviously minus the cable company fees (they usually take 45%) so in the past if the UFC did 500k at $60 they would end up with 55% of that revenue. ESPN are covering that cost up front and taking the ppv on themselves.

It basically means they have to average around 250k to break even.
 
Reactions: Mexi-Box
Jun 10, 2013
1,906
967
Obviously they're still very much in the early growth stage, but yeah those figures are not very promising.

To put the 600k figure for the US into some kind of perspective, Haye-Chisora -- which was on subscription-only BoxNation, a somewhat similar setup but with only boxing content -- got around 250,000 subscribers if I'm remembering correctly. And that was only for the UK.

Canelo-GGG III could play a big part in deciding the future of boxing on DAZN. If that doesn't produce strong numbers, well...
The real problem here is that Canelo is DAZN's BIGGEST star, at least on an international level. Whatever numbers he's pulling, the rest of their stable is getting (likely far) less.
 
Reactions: Mexi-Box
May 21, 2013
1,774
506
Sydney
Yeah the ESPN UFC deal is crazy. They bought the multi year rights for what works out at about 400 mil, so ends up an average of about 10 mil per card. Which is mental when you consider at there height HBO boxing was about 4 mil per card.

The ppv model is even crazier. They've paid the UFC the value of 500k buys. Now that's obviously minus the cable company fees (they usually take 45%) so in the past if the UFC did 500k at $60 they would end up with 55% of that revenue. ESPN are covering that cost up front and taking the ppv on themselves.

It basically means they have to average around 250k to break even.
You are not factoring in advertising revenue. The bigwigs at these corps are no daft, trust me.
 
Jun 3, 2013
694
490
You are not factoring in advertising revenue. The bigwigs at these corps are no daft, trust me.
What advertising revenue?

ESPN+ is an online streaming subscription service not a TV channel that runs 24/7 with constant content.

The revenue comes from montly/yearly subscriptions. Same as DAZN, who've done exactly the same thing as ESPN by guaranteeing Canelo around 26 mil per fight. They're banking on subs to cover the cost.
 
May 21, 2013
1,774
506
Sydney
What advertising revenue?

ESPN+ is an online streaming subscription service not a TV channel that runs 24/7 with constant content.

The revenue comes from montly/yearly subscriptions. Same as DAZN, who've done exactly the same thing as ESPN by guaranteeing Canelo around 26 mil per fight. They're banking on subs to cover the cost.
See that logos around rings/venue/fighters, they are there because the tv network wants them there, not the venue or fighter.
 
Jun 3, 2013
694
490
See that logos around rings/venue/fighters, they are there because the tv network wants them there, not the venue or fighter.
No actually they are event sponsors who are working with the promoter. When Tecate sponsors a Canelo fight do the TV network make any money from it ? No, they only get money if Tecate pay them to run a commercial during the break.
 
Nov 4, 2015
2,753
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  1. Jacobs isn't Pacquiao.
  2. DAZN is a relatively new idea.
  3. 1.2 million isn't a shitty number. Not by any stretch.
  4. DAZN handled that event quite well. I was worried about the performance being it would be the record view on a live boxing event for DAZN but it surprised me. No stuttering, no frames dropped.
  5. Expect Canelo GGG 3 to do far better than 1.2 million. It won't be May-Pac but it will be close to 2 million.