DAZN launching in the U.K. (The end for SS/Matchroom)

Jun 6, 2012
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It’s been coming for a while but surely the conflict of interest are too big to bear here.

Matchroom contract with sky expires in 2021. The beginning of the end.

 
Apr 12, 2014
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Beijing China
Interesting move, puts Matchroom in a rough spot, DAZN is a far bigger risk than sticking with an established major player like Sky. Also you have to remember Matchroom is a lot more than just the boxing, They don't want to fuck up any relationship with Sky think of the effect it would have on the darts for example. I think this must have been something they knew would happen and surely they've had conversations with Sky about this. It would be mental to sacrifice Sky PPV in favor of fucking DAZN which no cunt subscribes to. Interesting to see how it all unfolds.
 
Apr 27, 2019
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I don't think this is a particularly good idea from Matchroom, if they do fully switch to Dazn. Sky and their 24/7 service is a big reason why they got big so quick. Promotion on SSN, boxers on Soccer AM, in the Sun etc etc. Eleven Sports was an absolute disaster in the UK, I don't think there is a market for a sports streaming service unless it has football attached to it.

As a sky subscriber this is crap as you are paying an extra fiver a month for a product you otherwise got with Sky. Plus Dazn coverage is poor and the cards have been average on the whole. Bad news for British boxing.
 
Jul 14, 2015
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I don't think this is a particularly good idea from Matchroom, if they do fully switch to Dazn. Sky and their 24/7 service is a big reason why they got big so quick. Promotion on SSN, boxers on Soccer AM, in the Sun etc etc. Eleven Sports was an absolute disaster in the UK, I don't think there is a market for a sports streaming service unless it has football attached to it.

As a sky subscriber this is crap as you are paying an extra fiver a month for a product you otherwise got with Sky. Plus Dazn coverage is poor and the cards have been average on the whole. Bad news for British boxing.
The only plus side is we get the entire undercard and now Goldenboy cards, whose cards seem to be getting better, werent Premier Sports/Boxnation supposed to be showing Goldenboy shows? :yep
 
Reactions: Sledgehammer16
Jun 6, 2012
5,258
1,413
Interesting move, puts Matchroom in a rough spot, DAZN is a far bigger risk than sticking with an established major player like Sky. Also you have to remember Matchroom is a lot more than just the boxing, They don't want to fuck up any relationship with Sky think of the effect it would have on the darts for example. I think this must have been something they knew would happen and surely they've had conversations with Sky about this. It would be mental to sacrifice Sky PPV in favor of fucking DAZN which no cunt subscribes to. Interesting to see how it all unfolds.
The darts is under contract until 2025.

Bet Hearn regrets agreeing that deal now. I’m sure DAZN would’ve lobbed a fair amount of money to get that on the platform (note: DAZN do show the darts in other territories)
 
Apr 27, 2019
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The darts is under contract until 2025.

Bet Hearn regrets agreeing that deal now. I’m sure DAZN would’ve lobbed a fair amount of money to get that on the platform (note: DAZN do show the darts in other territories)
Could show the pro tour/players championship. Think the ITV deal is up at end of the year.
 
Jun 5, 2013
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Is this why hearn is sticking everything on sky box office? Even del boy chisora is now a PPV regular... is hearn trying to drive everyone so mad with PPV that fans think hey this DAZN is much better I'll subscribe and get all the fights at one price. Very shrewd if so
 
Jul 6, 2012
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I wonder where mtk fit into all this. They have grown pretty powerful the last few years. All I really care about is will this stop fights happening and fragment a niche sport? Il be streaming regardless.

Rugby league took the sky money disappeared off terrestrial and its basically killed the sport. Not sure it's been great for cricket or F1 either. Dazone would be an even more niche platform that would kill fringe sports fan bases despite short term cash boosts.
 

Ar558a

Fighting the Fury loving Scum
Jun 2, 2019
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AJ has 2 fights left with Sky Sports including the Pulev fight.
This could get very tricky for EH. This means the Fury fight will be the last Sky fight, if AJ wins both BT and DAZN will be offering big money to poach him. Probably not Canelo money but I could see $250m/10 fight deal floated. If he loses I'm guessing they're is a rematch clause so he will get the same deal as Wilder 40/60 and he will have to win that to see any kind of deal but no-one will offer long term deals. He should (and quite probably) would retire if lost twice or if not might be able to get a $50m/5 fight deal? If he won the rematch, then maybe with a potential third fight he might get 80% of the offer he would if he wins the first Fury fight.

Should be easier for DAZN to poach lots of the smaller fish as they don't earn much so an extra $100k, $250k maybe even $1m could ease a lot of fighters away from Sky and BT. I'm sure they will go after Dubois as well, they will easily be able to outbid Warren and BT.
 
Jun 6, 2012
5,258
1,413
I wonder where mtk fit into all this. They have grown pretty powerful the last few years. All I really care about is will this stop fights happening and fragment a niche sport? Il be streaming regardless.

Rugby league took the sky money disappeared off terrestrial and its basically killed the sport. Not sure it's been great for cricket or F1 either. Dazone would be an even more niche platform that would kill fringe sports fan bases despite short term cash boosts.
Think MTK will end up showing a lot more cards on Sky....

Its gonna be practically impossible for Hearn to juggle both Sky & DAZN going forward. How can he push a subscription service but the same time champion PPV on Sky? The conflict of interest is absolutely massive.

Hearn: “PPV is dead in the U.K. Kuggie, look what you can get with DAZN for £4.99 pm

Also Hearn: “AJ on Sky PPV for £24.95 is amazing value”

Not gonna work is it?

If Hearn has his way he’ll keep NXTGen on Sky and use it as a platform to promote his young stable before switching them to DAZN. Whether Sky let him do that or not is another matter
 

sosolid4u09

No longer a new member!
Jan 28, 2013
4,698
3,127
This could get very tricky for EH. This means the Fury fight will be the last Sky fight, if AJ wins both BT and DAZN will be offering big money to poach him. Probably not Canelo money but I could see $250m/10 fight deal floated. If he loses I'm guessing they're is a rematch clause so he will get the same deal as Wilder 40/60 and he will have to win that to see any kind of deal but no-one will offer long term deals. He should (and quite probably) would retire if lost twice or if not might be able to get a $50m/5 fight deal? If he won the rematch, then maybe with a potential third fight he might get 80% of the offer he would if he wins the first Fury fight.

Should be easier for DAZN to poach lots of the smaller fish as they don't earn much so an extra $100k, $250k maybe even $1m could ease a lot of fighters away from Sky and BT. I'm sure they will go after Dubois as well, they will easily be able to outbid Warren and BT.
If dazn offer aj 6 fights for around £150, thats around 3 years they lock down aj.
Over those 3 years, if dazn is £5 per month, theyd need almost 850,000 new subscribers to cover that. I reckon to make the numbers work they need to price dazn at £8 per month at least. Even then if they offer aj 100m over 3 years they need 350,000 subscribers.

Remember thats all just boxing subscribers. If they're serious about going after the Premier league, their model becomes incredibly risky. The population just isnt there in the uk imo.

How does it work with dazn with regards to taking any of the gate profit? Does sky not keep some of the gate revenue? Ive never really thought about it.

What if dazn offer a hybrid ppv /subscription service where they charge existing customers £5 for the big ppv events? That could start making sense from a revenue pov but it kind of blows their whole usp out of the window.
 

sosolid4u09

No longer a new member!
Jan 28, 2013
4,698
3,127
Think MTK will end up showing a lot more cards on Sky....

Its gonna be practically impossible for Hearn to juggle both Sky & DAZN going forward. How can he push a subscription service but the same time champion PPV on Sky? The conflict of interest is absolutely massive.

Hearn: “PPV is dead in the U.K. Kuggie, look what you can get with DAZN for £4.99 pm

Also Hearn: “AJ on Sky PPV for £24.95 is amazing value”

Not gonna work is it?

If Hearn has his way he’ll keep NXTGen on Sky and use it as a platform to promote his young stable before switching them to DAZN. Whether Sky let him do that or not is another matter
Playing devils advocate, the ppv model doesnt work in America because of the ridiculous prices. In the uk, £25 for a ppv is far more justifiable. He could say streaming works in the usa but not here, which is why he's sticking with sky. But then good luck dealing with dazn in America!

It really is tricky because sky is the proven tried tested entity. Dazn always represents a risk. Would hearn have gone with dazn in America if he had an exclusive deal with espn?

Even if dazn allow hearn to stay with sky with no hard feelings, hearn loves trashing other networks and talking up sky. Hows that gonna work with dazn being a player? He'll always need to have a foot in both camps unless he completely fucks off sky and goes all in with dazn, which would be very risky imo and could potentially sour matchroom sports relationship with sky
 
Jul 7, 2015
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It won’t bother people at Sky. People like Barney Francis will just line themselves up with a new job at DAZN. Lots of jobs for the boys coming up. Lawyers, consultants and people who need PAs who all pretend to know something complicated and secret.